Competitors Online Analysis
Your competitors serve as one of the best resources for knowing what to do (and what not to do) with your marketing efforts. MD Marketing 360 analyzes your competitors to see who they’re targeting, how they’re targeting them and what’s proving to be successful. Sometimes this results in targeting the same keywords or media outlets they are and sometimes it means going in a completely different direction. Our premium analysis lets you know what to do to avoid costly mistakes.
Benefits of Competitor Analysis
- Improved SEO Targeting: By assessing what your competition is doing, we can avoid the mistakes they’re making and also avoid targeting already saturated keywords and media outlets. For Example: If you’re a plastic surgeon in Toronto, it may seem obvious to target the phrase “Toronto plastic surgeon” right up until you realize there are hundreds of other surgeons targeting it as well and there are only a few dozen people searching for it. Our analysis will reveal information like this and point our efforts in a successful direction.
- Determine your Ranking: Are you converting as many leads into patients as your competitors? If so, great! If not, then knowing where you stand now will give you a path to moving up.
- Boost your Content: Learn what blog posts, social media messages and more are working for your competitors. Instead of pouring your efforts into crafting a post and hoping your customers will like it, we assess what similar media they’re already enjoying and focus our efforts on similar types of content.
- Cost Savings: All of these measures will save you the effort, time and money that it would take to test things out on your own. Studying your competition gives us a window into what’s already working so we can craft better, laser focused marketing efforts for you.
Make the most of your time and budget by starting with a competitor analysis. Call MD Marketing 360 at (416) 477-6030 to get started.