Maps Optimisation / Local SEO
As a physician, your patients are likely within a limited number of miles from your practice. So, how do you reach people in the area when they need services that you provide? This is where local SEO and map optimisation come in. Unlike other marketing methods, local SEO helps you to reach nearby customers at the time that they need your skills.
What is Local SEO and How Does It Work?
Local SEO is a way of making sure your business is visible to the people who are most likely to use your services; people who are within your city or close to it. Local SEO uses a variety of strategies to ensure you not only rank well on Google but also on business directories and rating sites like Yelp.com, FourSquare, Yellowbook, etc. It is a very targeted form of marketing which reaches potential customers based on how and when they search for your services.
Reaching Customers in Nearby Cities
While your practice’s address is in Oshawa, that doesn’t mean you can’t serve patients in Ajax, Oakville or all across the Greater Toronto Area. However, no one from surrounding cities ever seems to come in. Unfortunately, it can be very difficult to rank in a city when your physical address isn’t there but MD Marketing 360 can help make your practice visible in these places with targeted location keywords.
Making Map Optimisation Work for Your Business
MD Marketing 360 strengthens your local marketing efforts by enhancing your visibility on Google maps. We make your business easier to find and increase its rankings in local search results.
Benefits of Local SEO
Local SEO has several benefits over other marketing efforts for medical practices. It has a higher conversion rate than other methods and it helps your practice to advertise on both desktops and mobile devices, which are becoming the most common place for people to search for businesses.
To start targeting your local market, call MD Marketing 360 at: (416) 477-6030.