Patient Referral Websites
Patient referral websites – websites that offer paid advertising and promise to drive prospective patients to your practice – can provide valuable assistance with lead generation. But like most advertising opportunities, you’ve really got to know how to weed through all the options to ensure your advertising money doesn’t go to waste.
At MD MARKETING 360, our team has a considerable amount of experience with patient referral websites. We have dealt with hundreds of plastic surgeons, LASIK surgeons and cosmetic dentists throughout the United States and Canada who have tried, tested and experimented with a plethora of patient referral sites.
Our team can help you identify patient referral sites that work, and patient referral websites from which you should definitely stay away.
Considering a Patient Referral Website for your Cosmetic Surgery Practice?
At MD MARKETING 360, we follow stringent guidelines to help our cosmetic and medical practice clients consider the whether or not to invest in patient referral websites. At a very minimum, we advise our practices to consider the following:
Professional Qualifications Requirements
What professional qualifications or designations does the patient referral website require of its advertisers? Do they allow non-qualified doctors or practices to advertise?
Tip: Having your practice appear among questionable ads may be damaging to your reputation and may have a negative impact on your patient conversion.
The Number of Current and Past Clients Served through the Website
How many clients has the patient referral website served?
Tip: A low client turnover can be indicative of low traffic volume, or a low level of patient satisfaction through the website. Compare this number across patient referral sites to help you gauge potential lead generation.
Testimonials and Practice Satisfaction Numbers
How satisfied are surgeons/practices who advertise on the site?
Tip: Don’t rely on the company to provide you with client testimonials. Look through the listings for colleagues in non-competitive area who may be willing to give you feedback on their experience with the patient referral website. Call them up for a quick conversation before you make your decision.
Go Ahead. Take Advantage of Us.
Take advantage of MD MARKETING 360’s nearly 15 years of medical marketing expertise, our strong work ethics, our technical know-how, and experience with hundreds of practices around the world.
Contact us today for help in weeding through your advertising options in patient referral websites.
Let’s earn you more patients/clients!