Content marketing is one of those terms that gets thrown around a lot but isn’t always that well understood. So, what is it and why is it important for your brand? In short, content includes targeted written materials, videos, graphics and social media messages that tend to promote services without focusing on a single brand. Marketing with content involves a strategic approach to distributing and using that content to reach targeted audiences.
Why It’s not the Same as a Commercial
In contrast to a traditional commercial, content marketing will often address a particular concern or issue your potential patient may have without making the entire content about your services. For example, if you’re a dermatologist promoting a new wrinkle reducer, you’ll find that potential clients have likely already been let down by other products and are skeptical. Merely jumping in and stating what the product is and what it does won’t be as effective as creating content that talks about aging skin issues and how they can be helped. Within that content a link to your site or a call to action at the bottom will be included to direct people to you if they want more information.
What Separates Good Content from Mediocre
It can’t be overstated that content marketing needs to be strategic and targeted. Producing a large volume of content without thinking it out or distributing it properly will get you nowhere. MD Marketing 360 ensures good content by making sure each piece we create for you:
- Gives Customers Valuable Information: The videos, blogs and other materials we create are crafted to include information that your customers will find valuable and interesting.
- Addresses Needs: Our content addresses relevant concerns that your customers have. This helps to show that you understand your clients and their needs.
- Is Consistent: By producing content that is consistent and timely we help foster trust and give people a reason to come back.
- Promotes Customer Action: Good content inspires people to share it with others through social media and other online channels. By producing better content, we help you spread your brand.
Start your content marketing campaign with MD Marketing 360 today by contacting us at: (416) 477-6030.