Implementation Lead Management and Automation Systems
So, you’ve made a first impression on a potential patient and maybe they’ve even given you their email address. If this was a dating situation, this would be like getting that person’s number. It’s an exciting first step to building a relationship, but is far from completion of the goal. If you don’t take follow up steps after this, that person will assume you don’t care or want their business and will move on. MD Marketing 360’s lead management and automation systems are what ensure you don’t forget to call that person or accidentally delete their number from your phone.
Importance of a Lead Management System
A lead management system isn’t just about keeping in touch, it’s about making the right impressions to convert a lead into a customer. Most people need multiple impressions before they are ready to buy and this can be especially true for a medical service where trust is an even bigger factor than in most industries.
Benefits of Rapid Response
Automation in your lead management is a critical part of capitalizing on leads because people expect rapid responses. Every additional hour or day it takes for you to respond to a lead is more time they are using to contact other physicians.
Building and Maintaining Relationships
MD Marketing 360’s comprehensive lead management system also helps you to organize your leads, prioritize them and build upon existing relationships to make conversions. By properly organizing leads, we’re able to focus the right message to customers at the right time. For example, as a lead clicks on various links or responds to requests for information, our system sends them corresponding messages to help get them more comfortable and familiar with your services.
To start your own relationship with MD Marketing 360, contact us at (416) 477-6030. We’ll work to customize your lead management messages to each lead type and help form quality impressions.