What is a website takeover?
A website takeover is the process of recording an entire website for the purpose of search engine optimization.
A website takeover is often suggested in cases where you generally like your current design, color scheme and layout but for some reason the website is failing to drive results, convert patients and has poor search engine rankings.
A website takeover with MD MARKETING 360 allows you to either (1) maintain your website’s current design, or (2) make minor design changes to refresh the site and make it friendlier for your patients.
How does a website takeover work?
MD MARKETING 360 Medical recodes your entire web site, incorporating current SEO techniques, a more user-friendly system, and proven patient conversion techniques. The goals include, increasing traffic to your site, improving your search engine ranking and are to increase the contacts in your office.
What’s the difference between a website takeover and a new website design?
|Website Takeover||Website design|
|Look, feel remains the same||New look, feel|
Generally takes x-y time to complete
|A longer process.
Generally takes 4-6 weeks to complete.
|Allows minor modifications only||A major overhaul of the entire web site|
|Goals include: Improve SEO and browser rankings, increase traffic to the site,||Recommended for websites more than 4-5 years old (technology and patient expectations can change dramatically within this span of time).|
|Allows you to improve the website visually without having to go through a brand new website design process.|
|Similar to aggressive white hat SEO|
Why is recoding an important option for website renewal?
The way your website is built (the backend of your site, the technical coding) affects how search engines identify, read and rank your web site.
In particular, MD MARKETING 360 takes care to use Google-preferred coding techniques to optimize how your website is treated by Google’s crawlers. MD MARKETING 360 also ensures that your coding is flexible and modifiable to meet the ever-changing algorithms used by Google and other important search engines.
Is a Website Takeover Your Solution?
Take advantage of MD MARKETING 360’s nearly 15 years of medical marketing expertise, our strong work ethics, our technical know-how, and experience with hundreds of practices around the world.
Contact us today to find out if a website takeover is the solution you need.
Let’s earn you more patients/clients!