Graphic design isn’t too hard, right? You can just get some stock photos, add some fancy colors and you’re done! If you’re like a lot of small business owners or medical professionals who are just starting out, you’ve likely thought something similar to this. You’ve probably even handed off graphic design duties for pamphlets and postcards to your receptionist, intern or someone else without an ounce of experience. This may seem cheaper, but is it effective and is it really saving you money?
Why Professional Design is Important
Design isn’t just pictures, fonts and colors; it’s a major component of your marketing efforts. By thinking out your design and creating a consistent look, you’re helping to brand your business and make it recognizable. This also helps inspire confidence and familiarity among clients and potential clients. Other reasons to go professional include:
- Professional Look to Inspire Confidence: It’s far more difficult to get a professional graphics look than you assume. Having graphics that don’t match with your business or font that isn’t aligned perfectly can make your entire practice seem subpar, as if you don’t know what you’re doing.
- Scalable Design: In order to put the same design on multiple materials (including on brochures, on online resources, postcards, etc.) it must be scalable, meaning it can be enlarged or shrunk and retain its look. If this is not something you’re used to doing, it’s easy to make a design that does not scale well.
- Printing Capabilities: Even if you can get a design to look decent on a screen, there’s a better than likely chance that it will not print well. This is because there are a variety of sizing, alignment and color discrepancy issues that require a specialized skillset to get right.
Graphic Design Materials
MD Marketing 360 ensures you get the highest quality, professional graphics to be used across all of your marketing materials. Along with online resources, we also design and print brochures, postcards, posters, flyers and create logo designs to reinforce the look and tone of your brand.
Help your services stand out with professional graphic design services from MD Marketing 360. Call us at (416) 477-6030.