PR and Media Buying
Producing great television, radio or print ads only works for your business if the right people see them. This doesn’t happen by chance, it takes a combination of several factors including media buying. MD Marketing 360’s media buying and public relations services helps promote your best public image while ensuring your ads get the audience they need to make your medical practice a success.
What is Media Buying and Why is it Important?
Media buying is the practice of buying up valuable advertising space on television, radios, newspapers and other media forms. Timeslots on TV and radio, and space in newspapers that receive the most views are in high demand and require a bigger investment. This is what determines what big brand commercials get shown during primetime and what new “as seen on TV” gadget gets shown to night owls at 3 in the morning.
Timing: It may be tempting to buy a cheap timeslot at 4:43 in the morning to show your new ad, but unless you’re selling a cure for insomnia, this timeslot won’t be beneficial. Few people will see it and even fewer could be in your target market.
How We Make PR and Media Buying Work for You
Media buying is more than just picking a time slot and hoping for the best. Research, networking and bargaining go into getting you the best slots at the right prices. Navigating the media world is made easier with MD Marketing 360’s connections and expertise.
- Making Connections: Ad space is limited and unless you have the right connections in place, you’re unlikely to snag to the best spots. MD Marketing 360’s network and connections put us in prime position to get the space you need.
- Research: We stay ahead of media trends to find the best places and times to advertise different medical services. MD Marketing 360 tracks which advertising venues will work best for distribution, what the audience is and how they consume that media.
- Deal Making: When it comes time to buying your ad space, we negotiate optimal prices and work to get you extras and package deals whenever possible.
Build your media presence with MD Marketing 360 by contacting us at (416) 477-6030.